For most businesses, we recommend 16pt or 18pt cardstock with either matte or gloss finish. This weight feels substantial without being too thick for wallets, and the finish options give you flexibility based on your brand image. Matte finish works well for professional services, consultants, and businesses that want a sophisticated, understated look. Gloss finish makes colors pop and works great for creative businesses, restaurants, and retail operations where you want to grab attention. If budget is a primary concern, 14pt cardstock still looks professional and costs less. If you want to make a strong impression and budget allows, 18pt cardstock with spot UV coating or embossed elements creates a premium feel that people notice and remember.